Sydney Writers’ Festival
Work
Creative strategy
Campaign copy
Team
Studio Round
Creative strategy
Campaign copy
Team
Studio Round
Brief
Spread the word of Australia’s finest literary festival through a campaign that captures the hearts and minds of audiences.
Solution
Invite people to come together with an open disposition. Use an absurdist lens to encourage the audience to view the festival from a new vantage point and see the value in challenging their own beliefs and perspectives.
Spread the word of Australia’s finest literary festival through a campaign that captures the hearts and minds of audiences.
Solution
Invite people to come together with an open disposition. Use an absurdist lens to encourage the audience to view the festival from a new vantage point and see the value in challenging their own beliefs and perspectives.
![](https://freight.cargo.site/t/original/i/8ea73b913f5040eead3e8588692565a8dee3e073730bdc2f83cc0972690bf0ec/Website-visuals-1.gif)
![](https://freight.cargo.site/t/original/i/f089dbc2667fa3c107201c3bdbdfcf8955cbaaa56cf297b715a971ca1e50deb7/Website-visuals.gif)
![](https://freight.cargo.site/t/original/i/d14e9d7a81449b1567608ee961d7efb3a962dc3434df99a9ea5ae6e1cdb7ed25/13.png)
![](https://freight.cargo.site/t/original/i/bc4d2b0701e167a9ede553660af216b07db66de67c3152437c781539e4fa008c/12.jpg)