Melbourne Fashion
Week
Work
Creative strategy
Team
Studio Round
Creative strategy
Team
Studio Round
Brief
Establish Melbourne’s premier fashion event and nurture its growing fashion community.
Solution
A campaign that brought everyone to the front, spotlighting diverse talents from backstage to the front row in a rousing celebration of Melbourne’s collective creative consciousness.
Establish Melbourne’s premier fashion event and nurture its growing fashion community.
Solution
A campaign that brought everyone to the front, spotlighting diverse talents from backstage to the front row in a rousing celebration of Melbourne’s collective creative consciousness.
![](https://freight.cargo.site/t/original/i/33c0ff90a1247e826ed6f3f9f7db41af09ee88206a93f33cd10eda88f770c019/mfw_1920x1280_1.jpeg)