Strategist, writer & foresight specialist based in Berlin

Please note: Much of my work deals in the future, making it difficult to publicise. What I can share is here for you to explore.


Trend insights
Brand strategy
Brand voice
Brand story

Studio Round
Help a lagging heritage company regain its title as Australia’s favourite baking brand amidst an influx of new challengers.

Celebrate the process as much as the end result. Build innovation into your brand, not just your products. Evoke the power of nostalgia to inspire families to create new memories and traditions in the kitchen.