Strategist, writer & foresight specialist based in Berlin



Please note: Much of my work deals in the future, making it difficult to publicise. What I can share is here for you to explore.

Gilt


Work
Brand strategy
Naming
Experience philosophy
Brand voice
Creative strategy

Team
Studio Round

Media
Broadsheet, Denizen,
Heart of the City
Brief
Build the brand and define the experience of the latest offering from celebrity chef and restauranteur, Josh Emett.

Solution
A local culinary institution with a distinctive voice that speaks to the lineage of classic European brasseries while honoring its historic place in Auckland’s legal district.