Gilt
Work
Brand strategy
Naming
Experience philosophy
Brand voice
Creative strategy
Team
Studio Round
Media
Broadsheet, Denizen,
Heart of the City
Brand strategy
Naming
Experience philosophy
Brand voice
Creative strategy
Team
Studio Round
Media
Broadsheet, Denizen,
Heart of the City
Brief
Build the brand and define the experience of the latest offering from celebrity chef and restauranteur, Josh Emett.
Solution
A local culinary institution with a distinctive voice that speaks to the lineage of classic European brasseries while honoring its historic place in Auckland’s legal district.
Build the brand and define the experience of the latest offering from celebrity chef and restauranteur, Josh Emett.
Solution
A local culinary institution with a distinctive voice that speaks to the lineage of classic European brasseries while honoring its historic place in Auckland’s legal district.
Solbari
Work
Strategic foresight
Brand strategy
Brand voice
Creative strategy
Team
Studio Round
Strategic foresight
Brand strategy
Brand voice
Creative strategy
Team
Studio Round
Brief
Evolve an innovative specialist in sun-protective clothing from a product-led business to a purpose-led brand.
Solution
Empower adventure, niche interests and changing post-pandemic priorities. Translate technical innovation into emotional benefits. Become a trusted advocate for good skin health in a category (and world) riddled with disinformation and uncertainty.
Evolve an innovative specialist in sun-protective clothing from a product-led business to a purpose-led brand.
Solution
Empower adventure, niche interests and changing post-pandemic priorities. Translate technical innovation into emotional benefits. Become a trusted advocate for good skin health in a category (and world) riddled with disinformation and uncertainty.
Sydney Writers’ Festival
Work
Creative strategy
Campaign copy
Team
Studio Round
Creative strategy
Campaign copy
Team
Studio Round
Brief
Spread the word of Australia’s finest literary festival through a campaign that captures the hearts and minds of audiences.
Solution
Invite people to come together with an open disposition. Use an absurdist lens to encourage the audience to view the festival from a new vantage point and see the value in challenging their own beliefs and perspectives.
Spread the word of Australia’s finest literary festival through a campaign that captures the hearts and minds of audiences.
Solution
Invite people to come together with an open disposition. Use an absurdist lens to encourage the audience to view the festival from a new vantage point and see the value in challenging their own beliefs and perspectives.
Melbourne Fashion
Week
Work
Creative strategy
Team
Studio Round
Creative strategy
Team
Studio Round
Brief
Establish Melbourne’s premier fashion event and nurture its growing fashion community.
Solution
A campaign that brought everyone to the front, spotlighting diverse talents from backstage to the front row in a rousing celebration of Melbourne’s collective creative consciousness.
Establish Melbourne’s premier fashion event and nurture its growing fashion community.
Solution
A campaign that brought everyone to the front, spotlighting diverse talents from backstage to the front row in a rousing celebration of Melbourne’s collective creative consciousness.
Victor Churchill
Work
Strategic foresight
Brand strategy
Experience philosophy
Team
Studio Round
Strategic foresight
Brand strategy
Experience philosophy
Team
Studio Round
Brief
Help ‘the most beautiful butcher shop in the world’ (Anthony Bourdain) grow from a local institution to a global destination.
Solution
Reimagine the butcher’s shop as a transformative multi-sensory experience. Transcend your category to own a unique space that combines the proud traditions of butchery, the culinary immersion of fine dining and the cultural impact of a global luxury brand.
Help ‘the most beautiful butcher shop in the world’ (Anthony Bourdain) grow from a local institution to a global destination.
Solution
Reimagine the butcher’s shop as a transformative multi-sensory experience. Transcend your category to own a unique space that combines the proud traditions of butchery, the culinary immersion of fine dining and the cultural impact of a global luxury brand.
